Adventure Tourism Victoria
Victoria’s peak body for adventure and youth tourism
Adventure Tourism Victoria (ATV) is a new generation, not-for-profit organisation whose purpose is to support the adventure tourism market in the state of Victoria. We actively work alongside like-minded organisations in this sector across Australia including Youth Tourism NSW & Adventure Queensland.
We seek to support our sector via the following methods:
Support
Support business in the sector through ongoing training and support. Our executive committee is comprised of a talented group of dedicated industry professionals with decades of support in accommodation management, tour operations, travel agent businesses, car rentals and a range of other organizations
Lobby
Lobby government at a local, state & national levels in support of the wider adventure tourism sector. Key points that we plan on lobbying include rising visa costs of working holiday visas, ongoing negative media coverage of the sector, farm worker exploitation, expansion of working holiday program to emerging countries & illegal lodgings and subletting undercutting legal hostels.
Network
Provide industry professionals with an annual calendar of networking & social events that would include Last Friday Lunches, cultural and social evenings, as well as our annual Christmas Party.
Fast Facts
The youth market contributes 27 per cent of all international visitor arrivals to Australia yet 45 per cent of all visitor spend.
Source: Tourism Australia
Socials
Media Releases

ATV Federal Budget Response
Once again, we have been left disappointed by the lack of vision, future planning, and in turn the lack of funding made available to our sector in Tuesday night’s Federal Budget. In 2018/19 international youth tourism contributed 45% of Australia's total visitor spend. The largest contributing sector in the visitor economy (Tourism Australia).

Partners
Adventure Tourism Victoria partners with Weploy
Adventure Tourism Victoria (ATV) has announced its partnership with employment solutions app Weploy over the next 12 months. With unemployment at an all-time record low of 3.5 per cent and Victoria in critical need of staffing in all industry sectors, ATV’s knowledge of the working holiday visa market paired with Weploy’s incredible use of technology strengthens an incredibly productive partnership and the start of a long-term alignment.

Victorian Tourism is Dead
With another 2 weeks of lockdown just announced, Victorian tourism businesses have effectively been told to close until Victoria and Australia reach the 70%/80% vaccination thresholds.
ATV in the Media
“ATV, one of the more vocal groups trying to get the government to do more to help the industry stay afloat”
— Adelaine Ng: Upon Arrival Podcast
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